What’s up good people? Let’s jump right into it.
Often times I hear this question. “How can I become successful in music?” Easy answer. You have to need to be successful. When you NEED something, you do what you have to do to get it. When you need groceries, you don’t sit around WANTING groceries. You do what you have to do and go get it. Am I right? Right. You see, there’s a difference in wanting and needing to be successful. With that being said, I’ll explain in more detail now.
- Mindset – Once your mindset has shifted, everything else will fall into place. The thing about the mind is that it’s much like a computer and you have to program it to work a certain way. You have to get out of your comfort zone and do some things that you’ve never done. My take on it is, if you keep doing the same thing and it’s not working, then why keep doing it? Why not try something else? If it doesn’t work, what have you lost? Also, doing the same thing over and over again expecting different results is the definition of INSANITY! You definitely don’t want to be labeled as insane.
- Value Yourself – as much as I hate to say this, you do have to place value on yourself. If you don’t, you’ll be easily taken advantage of and always wondering why you can’t get ahead. If you’re a singer, make sure that you have prices set for set lengths at concerts and features. Producers, make sure that you have prices for leasing and exclusives. Whatever price you set, you want to make sure that you don’t overcharge and you don’t want to undercharge either. You have to find a good medium in where you are at the current state of your music career and where you rank amongst those that are there with you and ahead of you. That’s called benchmarking. As you benchmark, your prices will eventually go up as time goes on and the demand for what you do is increased.
- Get Seen – YOU CANNOT RELY ON SOCIAL MEDIA SOLELY!!! YOU HAVE TO GET OUT AND BE SEEN!
- Build Relationships – This is one of your main keys right here. Without relationships, you’re just running around aimlessly trying to make something happen. You build relationships with all types of people. Other artists, producers, audio engineers, graphic designers, photographers, videographers, and just people in general who support you. This will be your key network. You’ll always have someone to go to regardless of the day or time. On top of that, these relationships eventually and usually turn into friendships and friends don’t let friends put out back music. End of discussion.
- Balance – I often times see artists spend so much time on their look and not enough time on their craft, or a lot of time on their craft, but look like bums when it’s time to do concerts or go to meetings. You want to find that sweet spot in between both of those and work that because your first impression is really your only one. Your look can only take you so far because looks fade eventually. Something will have to carry to over after that which should be skill. Your craft will get you a lot of fans, supporters, etc., but most people rarely look twice at people who don’t have a neat, clean look. It’s because the look isn’t marketable. Everything is marketed. Think about it. This ham might be a higher price than the one at the other store, and both are the same ham, but this one particular ham is sitting in a cooler that hasn’t been cleaned, the store looks weird, etc. Most people are going to go with the one that looks better because they feel better about buying it even though it’s more expensive and they taste the same.
I hope these first 5 tips helped you. Stay tuned for more tips as we move forward.